The ecommerce industry is growing at a rapid pace. The one of its kind services ecommerce brings with itself has allowed the consumers to relook the way products are sold and purchased. Contradistinctively where consumers were apprehensive in reposing their trust in an online seller, today they find this route convenient and reliable. This is reflected in the surge; the industry has seen recently.

Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017 Online retail sales in India are expected to grow by 31 per cent to touch US$ 32.70 billion in 2018 . One of the factors that has allowed the increase in the e-commerce is penetration of mobile phones and access to the internet.

The industry has also seen support from the powers that be that has allowed further enhancement of the industry. FDI in the Ecommerce industry is allowed in both the business to business and business to customer (market model of e-commerce in India) sector. The ecommerce industry has increased its penetration in the past decade and has brought within its reach the rural areas of the country. The benefits of ecommerce have not only changed the mode of customers interaction with the market but has also changed the way sellers interacted with the market. It has also opened avenues for new entrants to reach out to vast market.

The ecommerce is also subject to various legislation and regulation as under –

  • Provisions under the Information Technology Act, 2000.
  • Laws applicable to FDI and provisions related to formation of companies in India.

The ecommerce regulation has changed and with the increased mobility of goods and corporates in the sector, the future of ecommerce regulation appears to be stringent. Policy level developments and schemes for the promotion of electronic means of communication also bring to fore the concomitant changes the commercial sector is witnessing. Through our services we assist our clients in dealing with the legal issues related to the ecommerce industry.

India Brand Equity Foundation, E-commerce Industry in India, March 2019,